直接貿易 Direct Trade

直接貿易，是把採購當成一種長期實踐。
我們在意的不只是價格，而是品質、價值與關係。
讓每一杯咖啡，都來自被好好對待的過程。

Direct trade is about treating sourcing as a long-term practice. mojo cares not only about price, but about quality, value, and relationships. Every cup of mojo comes from a process that has been treated with care.

直接貿易核心精神
Core Elements of Direct Trade

直接與農友溝通 Direct Communication

合理的價錢採購 Fair Pricing

良好的貿易交流 Positive Trade Relations

市場洞察與分享
Insights Earned, Then Shared

直接採購，讓消費者能安心知道這杯咖啡從哪裡來； 更重要的是，它讓我們能與農友建立長期的互動關係 —— 分享市場趨勢、交換產業資訊，一起把品質慢慢推高。 在這條路上，莊園成長了， mojo 也與消費者一起，成為真正的受益者。

Direct sourcing allows consumers to know with confidence where their coffee comes from. More importantly, it enables us to build long-term relationships with farmers—sharing market trends, exchanging industry insights, and gradually raising quality together. On this journey, farms grow, and mojo, along with our consumers, becomes a true beneficiary.

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瀏覽更多我們的市場洞察

Explore more of our insights

→ 路邊的商管學院 → 專欄文章 Articles

不只是價格,而是價值
Beyond Price, It's About Value

直接貿易，一直是精品咖啡世界的理想樣貌。 但對多數用量不大的咖啡店而言，全面直接貿易，並不是一句話就能做到的事。 過去十年間，mojo 在部分中美洲產區的採購，選擇與值得信任的貿易商合作—— 我們仍然親自走進莊園、面對面溝通，只是用一種更務實、也更長久的方式，讓關係得以成立。 在台灣咖啡上，mojo 則走得更徹底。我們實踐 100% 直接貿易的採購比例。 不只是把來源說清楚，而是親自參與每一次讓彼此變得更好的決策。

Direct trade has always been the ideal vision in the specialty coffee world. However, for most coffee shops with modest volumes, achieving full direct trade is not something that can be done overnight. Over the past decade, for our Central American sourcing, mojo has chosen to work with trustworthy traders—we still visit farms in person and communicate face-to-face, but in a more pragmatic and sustainable way that allows relationships to flourish. With Taiwanese coffee, mojo goes even further. We practice 100% direct trade sourcing. It's not just about transparency of origin, but about personally participating in every decision that makes both sides better.

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探索來自各產區的直接貿易咖啡

Explore Direct Trade Coffee from Origin Countries

→ 拉丁美洲 Latin America → 非洲 Africa → 亞洲 Asia & Oceania

讓採購變成社會實踐
When Sourcing Becomes a Practice

2025 年 3 月，mojo 與鄒族部落的咖啡莊園共同舉辦了第一屆 Best of Cou，讓阿里山與鄒族咖啡，首次站上前所未有的關注焦點。這項行動，也獲選為 La Vie「2025 台灣創造力 100」中「社會實踐」類別的得獎者。對我們而言,這不是一個句點，而是一段關係被看見的開始。

In March 2025, mojo co-hosted the first Best of Cou with coffee farms in Cou indigenous communities, bringing Alishan and Cou coffee into unprecedented spotlight for the first time. This initiative was also selected as a winner in the "Social Practice" category of La Vie's "Taiwan Creativity 100 in 2025." For us, this is not an ending, but the beginning of a relationship being seen.

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品嚐台灣咖啡的直接貿易成果

Taste the Results of Our Direct Trade in Taiwan

→ 台灣咖啡豆 Taiwan Coffee → Project Ember

持續成長永續未來
Growing Together for Sustainability

隨著您的支持
未來 mojocoffee 肯定會有更多的直接貿易選擇
滿足您對環境保護與社會永續的消費意識。

With your support, mojocoffee will continue to expand our direct trade options, meeting your commitment to environmental protection and social sustainability.

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加入我們的永續咖啡旅程

Join Our Sustainable Coffee Journey

→ 選購咖啡豆 Shop Coffee → 了解更多 Learn More → 聯絡我們 Contact Us