直接貿易 Direct Trade

直接貿易，把採購當成長期實踐
我們在意的不只是價格
而是品質、價值與關係
讓每一杯咖啡，來自被好好對待的過程

Direct trade is about treating sourcing as a long-term practice. mojo cares not only about price, but about quality, value, and relationships. Every cup of mojo comes from a process that has been treated with care.

直接貿易核心精神
Direct Trade Elements

直接與農友溝通 Direct Communication

合理的價錢採購 Fair Pricing

良好的貿易交流 Positive Trade Relations

市場洞察與分享
Insights Earned, Then Shared

直接採購，讓消費者安心知道咖啡從哪來
更重要的是，能與農友建立長期關係
分享市場趨勢、交換產業資訊
一起把品質慢慢推高
在這條路上，莊園成長了
mojo 也與消費者一起，成為真正的受益者

Direct sourcing allows consumers to know with confidence where their coffee comes from. More importantly, it enables us to build long-term relationships with farmers—sharing market trends, exchanging industry insights, and gradually raising quality together. On this journey, farms grow, and mojo, along with our consumers, becomes a true beneficiary.

mojocoffee-about-us-direct-sourcing-market-insights-shared

瀏覽更多我們的市場洞察

Explore more of our insights

→ 路邊的商管學院 → 專欄文章 Articles

不只是價格，而是價值
Beyond Price, It's About Value

直接貿易，一直是精品咖啡的理想樣貌
但對用量不大的咖啡店而言
全面直接貿易並非一句話就能做到

過去十年，mojo 在部分中南美產區
選擇與值得信任的貿易商合作
我們仍親自走進莊園、面對面溝通
只是用更務實、更長久的方式讓關係成立

在台灣咖啡上，mojo 走得更徹底
已實現 100% 直接貿易的採購比例
不只把來源說清楚
更親自參與每一次讓彼此變得更好的決策

Direct trade has always been the ideal vision in the specialty coffee world. However, for most coffee shops with modest volumes, achieving full direct trade is not something that can be done overnight. Over the past decade, for our Latin American sourcing, mojo has chosen to work with trustworthy traders—we still visit farms in person and communicate face-to-face, but in a more pragmatic and sustainable way that allows relationships to flourish. With Taiwanese coffee, mojo goes even further. We practice 100% direct trade sourcing. It's not just about transparency of origin, but about personally participating in every decision that makes both sides better.

mojocoffee-about-us-direct-trade-built-on-long-term-value

探索來自各產區的咖啡

Explore Coffee from Different Origins

→ 拉丁美洲 Latin America → 非洲 Africa → 亞洲 Asia & Oceania

讓採購變成社會實踐
When Sourcing is Practice

2025 年 3 月
mojo 與鄒族部落咖啡莊園共同舉辦
第一屆 Best of Cou
讓阿里山與鄒族咖啡
首次站上前所未有的關注焦點

這項行動，也獲選為
La Vie「2025 台灣創造力 100」
「社會實踐」類別的得獎者

對我們而言
這不是句點，而是關係被看見的開始

In March 2025, mojo co-hosted the first Best of Cou with coffee farms in Cou indigenous communities, bringing Alishan and Cou coffee into unprecedented spotlight for the first time. This initiative was also selected as a winner in the "Social Practice" category of La Vie's "Taiwan Creativity 100 in 2025." For us, this is not an ending, but the beginning of a relationship being seen.

mojocoffee-about-us-sourcing-as-social-practice

品嚐台灣咖啡的直接貿易成果

Taste the Results of Our Direct Trade in Taiwan

→ 台灣咖啡豆 Taiwan Coffee → Project Ember

持續成長永續未來
Together for Sustainability

隨著您的支持
未來 mojocoffee 會有更多直接貿易選擇
滿足您對環境保護與社會永續的消費意識

With your support, mojocoffee will continue to expand our direct trade options, meeting your commitment to environmental protection and social sustainability.

mojocoffee-about-us-growing-together-for-sustainable-future

加入我們的永續咖啡旅程

Join Our Sustainable Journey

→ 選購咖啡豆 Shop Coffee → 了解更多 Learn More → 聯絡我們 Contact Us