African-Americans, when in trouble, go to see a hoodoo to ask for
mojo that will keep them safe.
Based on the blues song “Got My Mojo Workin’”,
the packaging communicates that coffee can also act as mojo in modern society.
The eponymous slogan on the front adopts spot varnish printing to create a layering effect, while the side features surreal illustrations split into eight puzzle pieces. When the eight sides of the four bags are put together, they suggest a complete image of the “coffee drinkers’ extraordinary inner thoughts”
“Remember that in your heart there is the real you, you can always look inside and find your true self”
We present the independent corporation image of MOJOCOFFEE; a cafe dedicated to specialty coffee and cozy environment
for its customers. A brand design to create an attractive
visual recognitions, a witty display of one’s taking off
mask to discover own self through taste and smell.
With fun interactions MOJOCOFFEE barista let its coffee drinkers understand the flavors of coffee.
The fun graphics and illustrations on the packaging simply bring the brand closer to the customers.
The gold and blue colors represent the indulgence of a sophisticated lifestyle.